AI SEO — SEO + GEO + AEO
Rank in search, and get cited by the AI that is replacing it.
A two-month live course covering classical SEO — crawling, keywords, technical audits, structured data — and the two disciplines replacing parts of it: generative engine optimisation and answer engine optimisation. The live case study is this site, whose AEO and GEO implementation is open for students to read, including what it got wrong first.
- Duration
- 2 months
- Live teaching
- ~29 hours
- Fee
- ₹8,999
- Format
- Live online
Who this is for
SEO practitioners, content leads and founders watching AI assistants absorb the traffic their pages used to get.
Prerequisites
- Basic familiarity with how websites are structured
- Access to a site you can change, ideally
Who it is not for
Anyone wanting paid-search or media-buying training. This is organic only.
Compare all five courses →Outcomes
What you will be able to do
Written as capabilities rather than topics, because a topic list tells you what was said in the room and not what you can do afterwards.
- Audit a site technically and prioritise the fixes that matter
- Build a keyword map from intent rather than volume
- Implement and validate structured data without overclaiming
- Structure content so generative engines cite it
- Ship llms.txt and agent-readable surfaces
- Measure AI-referred traffic and citations
Curriculum
7 modules, ~29 live hours
Every module states the hours it takes and what you can do at the end of it.
01SEO fundamentals
3.5 hrs
SEO fundamentals
- Crawling, rendering, indexing, ranking — as four separate failure points
- Search intent and the format it demands
- What actually moves rankings in the current landscape
- Diagnosing why a specific page does not rank
After this module: Diagnose a non-ranking page and name the actual cause.
02Keyword research
3.5 hrs
Keyword research
- Clustering by intent rather than by volume
- Reading a SERP for what it will take to enter it
- Sizing opportunity honestly against your authority
- Building a keyword map a whole site can be planned from
After this module: Produce a keyword map that survives contact with a content calendar.
03Technical SEO
5 hrs
Technical SEO
- Core Web Vitals, and which fixes actually move them
- JavaScript rendering and what a crawler really receives
- Sitemaps, canonicals, hreflang and the ways they contradict each other
- Log analysis and crawl budget on large sites
After this module: Run a full technical audit and rank the fixes by expected impact.
04Structured data
3.5 hrs
Structured data
- The schema types that earn something, and the many that do not
- Article, FAQ, HowTo, Product, Course, Organization, Person
- Validation, testing and the manual-action risk of overclaiming
- Keeping schema and visible copy structurally unable to disagree
After this module: Ship schema that earns an enhancement instead of a warning.
05GEO — generative engine optimisation
5 hrs
GEO — generative engine optimisation
- How generative engines select and attribute sources
- Entity building: consistency across independent surfaces
- Being the citable source rather than the summarised one
- Measuring citations when no tool reports them yet
After this module: Get quoted by an AI assistant, not merely ranked by a search engine.
06AEO — answer engine optimisation
5 hrs
AEO — answer engine optimisation
- Answer-first structure and the extractable first paragraph
- FAQ and HowTo coverage that matches real questions
- llms.txt, markdown content negotiation and agent-readable surfaces
- Live teardown: this site’s implementation, and the mistakes in its first version
After this module: Structure a site so an answer engine can lift from it cleanly.
07Content strategy and measurement
3.5 hrs
Content strategy and measurement
- Briefs that produce rankable, citable drafts
- Refresh cycles and pruning
- Attributing AI-referred traffic in analytics
- A ninety-day plan with checkpoints you can defend
After this module: Leave with a ninety-day plan and a way to tell whether it worked.
Projects
What you will build
Each one exists to prove something specific to someone who is deciding whether to hire you.
Full technical audit of a real site
You can find and prioritise real problems.
Schema implementation, validated
You can ship structured data that passes.
An AEO/GEO plan with measurement
You can work where the traffic is going.
Tools you will actually use
How it runs
What a week actually looks like
Live, not recorded
Sessions are taught live so you can interrupt. Recordings are shared afterwards for anyone who misses one.
Small batches
Small enough that everyone gets looked at. If a batch gets large, it splits rather than scales.
Doubt support
A dedicated channel between sessions, and time set aside in each class for questions from the last one.
Cadence
Two to three live sessions a week, evenings and weekends on Indian Standard Time, so it fits around a job.
The certificate
A certificate of completion, issued by NKable, confirming you finished the course and its projects. It certifies completion — not proficiency — and it is not a university qualification. It is not affiliated with, accredited by, or issued on behalf of any university.
What is not included
- Paid search, media buying or ads management
- Link buying, PBNs or anything that risks a manual action
- Paid SEO tool licences (free tiers and Search Console cover the coursework)
- Ranking guarantees — anyone offering those is selling something else
Career support, itemised
So “career guidance” cannot be read as a job promise, here is exactly what it means.
- Audit deliverable review, so it is client-presentable
- Positioning and pricing for freelance SEO work
- Portfolio review
Full course fee
₹8,999
2 months · ~29 live hours · no separate material or exam fees
Enrol in this courseAsk a question firstFees are payable after a short call, not from this page. Refund policy · Enrolment terms
Who teaches this
Nishi Kant Chandra
Based between New Delhi, India and Moscow, Russia
MBA in Business Analytics from O.P. Jindal Global University (O grade), and an M.Sc. in Business Analytics & Big Data Systems from HSE University, Moscow. Google-certified in Data Analytics, with advanced prompt engineering from Vanderbilt. Two and a half years supporting a SaaS platform’s enterprise clients, and the person who built and maintains every tool on this site.
See the full background and the work →AI SEO — SEO + GEO + AEO — questions people ask
Is GEO just SEO with a new name?
They overlap, and the overlap is the boring, important part. What differs is the goal: ranking gets you a link, being cited gets you named inside the answer. That rewards entity consistency and extractable structure much more heavily than classical ranking does.
What is the live case study?
This site. Its llms.txt, markdown content negotiation, .well-known agent manifests, nine-locale hreflang and Content-Signal robots.txt are all open for students to read — including the audit that found what the first version got wrong and the build guards written so it could not recur.
Do I need my own website for the course?
It helps a great deal, because the audit and implementation work land somewhere real. If you do not have one, a practice site is provided, but you will get more out of it with a site you can change.
Will I need paid SEO tools?
No. Search Console, PageSpeed Insights, the Rich Results Test and a free-tier crawler cover the coursework. Paid tools speed up keyword research; they do not teach you anything the free ones cannot.
Can you guarantee my rankings will improve?
No, and nobody honestly can. What the course does is remove the reasons a page cannot rank and give you a measurement process, so you can tell whether what you did worked instead of guessing.
How do you measure AI citations?
A repeatable prompt set run monthly across the major assistants and recorded over time, plus referral traffic from AI products where analytics can see it. It is manual, the tooling does not exist yet, and the course teaches the process rather than pretending otherwise.
What does the AI SEO — SEO + GEO + AEO course cost?
₹8,999 for the full 2 months, covering roughly 29 hours of live teaching plus the projects. There are no separate material or examination fees. Refund terms are on the refund policy page.
How long is the course and how much live teaching is there?
2 months, with about 29 hours of live sessions across 7 modules. Sessions are live and online, not recorded lectures you watch alone.
What do I need to know before starting?
Basic familiarity with how websites are structured. Access to a site you can change, ideally.
Is there a certificate?
Yes — a certificate of completion issued by NKable, confirming you finished the course and its projects. It certifies completion, not proficiency, and it is not a university qualification: it is not affiliated with, accredited by or issued on behalf of any university.
What is not included?
Paid search, media buying or ads management; Link buying, PBNs or anything that risks a manual action; Paid SEO tool licences (free tiers and Search Console cover the coursework); Ranking guarantees — anyone offering those is selling something else. Saying this plainly is deliberate — every course page lists what is included, and almost none say what is not.
Enrol
Join the AI SEO — SEO + GEO + AEO cohort
Message me and tell me what you want to be able to do afterwards. If this course is not the right one for that, I will say so and point you at the one that is.
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